Here is a list of common questions that we have been asked over the years. If your question isn’t here, then feel free to contact us.
– What is Search Engine Optimization (SEO)?
There are many aspects to SEO. In simple terms its technical and creative processes required to improve where your website is situated in search engines like google.
– What kind of results should I expect?
Maybe Google can help with a direct quote, straight from their webmaster tools:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”
So no one has total control over who gets listed at #1, however, there are certain strategies that can help a website rank and we stay up to date with what is working.
– How long does SEO take?
Successful SEO is a long term strategy, definitely more of a marathon rather than a sprint. We employ leading edge methodology designed for long-term, stable results. You can expect to see improvements within three to six months.
– How much does it cost?
Since every business is different, we prefer to customize and personalize exactly what you need. Let’s talk and then we will be able to give you an idea of what would be required to achieve the results you are looking for.
– I already do Pay-Per-Click (PPC) advertising. Do I need to do SEO? What’s the difference?
95% of clients find that by utilizing organic search, the conversion rate is higher versus PPC. Higher conversions are because most people tend to skip advertisements and go straight to the important results.
A well configured PPC advertising campaign is active instantly but can cost a lot. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying and has no effect on your page’s ranking in search engines.
SEO, on the other hand, is slower to start, but the rest is all good news. With proper SEO you’re impervious to competitors’ attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.
– Do you have contracts?
We don’t believe in locking clients into contracts. However, for best results, most of our clients choose our monthly maintenance program.