There are many business owners who treat SEO as an afterthought, something to be considered after the conventional advertising methods have been allocated funds for. The reason many people give preference to advertising methods such as radio and TV among others is the fact that they do not fully understand how SEO works. While the conventional methods are still quite effective in getting the business out there, people need to realize how much more important online visibility has become for businesses. SEO is the simplest way to achieve marketing goals and reach a wider audience than ever before.
If you are a marketer, and you haven’t already adopted SEO and started budgeting for it, I am sure you are wondering why everyone is so insistent about its usage. Well, think about it this way; let’s say that you have organized a very successful radio advertising campaign. The audience on radio and TV are overwhelmingly attracted to your product and want to buy. However, there is one catch, they didn’t quite get the name of your company, and they need to get online to learn more about the business. Now, let’s imagine that they try to use search terms that roughly resemble the name of your business. I’m sure by now you are beginning to realize what will happen. If not, well, when they search these keywords, competitors who are in the same Niche as you, and have taken the time to optimize their pages for search engine will have their websites listed first in search engine results. Do you now understand how you could be doing the hard work of bringing business to your competitors?
Well, what this means is that SEO should be the primary focus of your advertising campaign. It should be the first consideration you make when budgeting, before thinking about other things. When you make it a last resort, your business will become obsolete in this information age.
What advertising have you found to be of benefit to your business?