There’s no question that a mobile friendly website is an absolutely crucial part of any strategy for developing an online presence. There are multiple reasons for this, but they all end up adding up to the same thing: businesses who don’t go mobile are falling behind their competition and falling behind the times. Read on to learn why you need to go mobile.
Only a few years ago having a responsive website or a mobile-friendly version of a website was a bonus for search engine optimization efforts, but it was just that; one check mark on a list of over 200 different factors that impacted where a website would rank in the Search Engines.
However in 2014 Google created an algorithm update that was so important they actually advertised it to businesses and webmasters months ahead of time. Nicknamed “Mobile-Geddon,” they made it clear in no uncertain terms that after the update, websites that were not responsive or didn’t have a mobile-friendly website would result in a massive penalty from Google.
Since Google accounts for 60-70% of all search engine traffic, that’s not something a person can just ignore or blow off. Add in the fact that the other main search engines tend to follow Google’s lead, making it all the more important to pay attention to those big reported changes.
Mobile Traffic Is Greater Than Desktop Traffic
A little over a year ago it finally happened, the number of searches and website visits from mobile devices like smartphones and tablets was greater than the number of searches that came from desktops and laptops. The numbers have only continued to increase on the side of mobile ever since.
Any business owner who doesn’t have a mobile-friendly website is giving up over 50% of all online traffic right off the bat. Considering up to 80% of people make an online search part of their habit before making a buying decision, it becomes very apparent just how important it is to have a strong mobile online presence.
A Wicked One Two Punch
Between the sheer amount of traffic on mobile devices and the importance of mobile friendly websites for optimization efforts, that’s a nasty one-two punch that you just can’t afford to miss out on. Creating a mobile friendly design isn’t hard, so why not take advantage of it to get the most out of your online properties?